### Product: Electric Scooter (Selected from the U.S. market)

#### 1. The function of the product
An electric scooter is a personal transportation device designed for short urban commutes and recreational use. It operates on a rechargeable battery and can be easily folded for storage and portability.

#### 2. The production process of this product from raw material to finished products

**Raw Materials:**
– Steel and aluminum for the frame
– Lithium-ion batteries for power
– Plastic for components like the handle and deck
– Rubber for the tires
– Copper for wiring
– Electronic components (motor, controller, display)

**Production Steps:**
1. **Material Acquisition:** Sourcing raw materials from suppliers.
2. **Metal Forming:** Cutting and shaping steel and aluminum into frame components.
3. **Plastic Molding:** Using injection molding to form plastic parts.
4. **Battery Assembly:** Assembling lithium-ion cells into battery packs.
5. **Wiring:** Installing copper wiring and connecting electronic components.
6. **Assembly:** Putting together the frame, motor, battery, and other components.
7. **Quality Control:** Testing each scooter to ensure functionality and safety.
8. **Packaging:** Preparing the scooter for distribution.

#### 3. The cost of the production of the product

– **Raw Materials:** $150 USD
– **Machinery:** $50 USD per unit (amortized cost of machinery)
– **Labor Cost:** $30 USD per unit (Assembly line workers)
– **Distribution Cost:** $20 USD per unit
– **Total Cost:** $250 USD per unit

**Job Positions Needed:**
– Material Sourcing Manager
– Machine Operator
– Assembly Line Worker
– Quality Control Inspector
– Packaging and Distribution Coordinator

#### 4. How long does it take for this product to be produced?
Production time per unit: Approximately 3 hours.

#### 5. List three famous companies that manufacture this product
– Bird
– Lime
– Razor

#### 6. Which countries produce this product usually?
– China
– United States
– Germany

#### 7. New Design for the Electric Scooter

**New Design Features:**
– **Smart Connectivity:** Integrated with a mobile app for real-time tracking, remote locking, and ride analytics.
– **Enhanced Safety Features:** Built-in front and rear lights, as well as a GPS-based anti-theft system.
– **Solar-Powered Charging:** A solar panel incorporated into the deck to supplement battery life.
– **Adjustable Components:** The handlebar and seat can be adjusted to accommodate riders of different heights.
– **Eco-Friendly Materials:** Use of recycled aluminum for the frame and biodegradable plastics for other parts.
– **Modular Design:** Easily swappable components like batteries and tires for user convenience and sustainability.

#### 8. Why customers or clients would like to buy the new design instead of the original one
Customers will be attracted to the new design because:
– **Smart Features:** The integration with smartphones offers added convenience and security.
– **Environmental Impact:** The use of eco-friendly materials and solar power appeals to environmentally conscious consumers.
– **Customizability:** Adjustable components cater to a wider range of users and enhance comfort.
– **Sustainability:** The modular design makes the scooter more sustainable and cost-effective over time.

#### 9. Total cost of the new design

**Raw Materials:**
– Recycled aluminum: $100 USD
– Biodegradable plastics: $50 USD
– Enhanced lithium-ion battery: $120 USD (with solar panel)
– Advanced electronic components: $80 USD

**Machinery:** $60 USD per unit

**Labor Cost:** $40 USD per unit (due to more complex assembly)

**Distribution Cost:** $25 USD per unit

**Total Cost:** $375 USD per unit

**Production Process Steps:**
1. **Material Acquisition:** Sourcing eco-friendly and recycled materials.
2. **Metal Forming:** Shaping recycled aluminum into frame components.
3. **Plastic Molding:** Using biodegradable plastic in injection molding.
4. **Battery and Solar Panel Assembly:** Building advanced battery packs and integrating solar panels.
5. **Advanced Wiring:** Installing smart and connectivity-enabled wiring.
6. **Assembly:** Assembling the scooter with adjustable and modular components.
7. **Software Integration:** Installing and testing software for smart connectivity.
8. **Quality Control:** Rigorous testing for functionality, safety, and connectivity.
9. **Packaging:** Using sustainable materials for packaging.

#### 10. Revenue Forecast for the New Design

**Original Design Revenue:**
– Selling Price: $400 USD
– Profit Margin: $150 USD per unit ($400 – $250)
– Annual Sales (estimate): 100,000 units
– Total Annual Revenue: $40,000,000 USD
– Total Annual Profit: $15,000,000 USD

**New Design Revenue:**
– Selling Price: $550 USD (reflecting added value of features)
– Profit Margin: $175 USD per unit ($550 – $375)
– Annual Sales (estimate): 120,000 units (assuming higher demand due to enhanced features)
– Total Annual Revenue: $66,000,000 USD
– Total Annual Profit: $21,000,000 USD

The new design is anticipated to generate higher revenue and profit due to its premium features and expected increase in consumer demand.