**1. Briefly introduce your event**

The event, named “Coca-Cola Refresh Fest,” is designed to celebrate the vibrancy and joy that Coca-Cola brings to its consumers around the world. The festival will feature live music, interactive booths, and tasting zones, all centered around the iconic Coca-Cola brand.

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**2. The objectives of the event**

– **Increase the number of clients**: By hosting an engaging and memorable event, we aim to attract new customers to try Coca-Cola products.
– **Enhance the brand image**: The event will highlight Coca-Cola’s commitment to fun, joy, and community, reinforcing its brand as a global leader in the beverage industry.
– **Increase customer loyalty**: Exclusive offers and interactive experiences will strengthen the bond between Coca-Cola and its existing customer base.

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**3. The target market of the company and The brand image of the company**

– **Target Market**: Coca-Cola targets a wide demographic but focuses primarily on teenagers and young adults who are socially active and enjoy leisure activities.
– **Brand Image**: Coca-Cola is synonymous with refreshment and fun. The brand is known for its iconic red and white color scheme, happiness, and global presence.

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**4. Where is the event?**

The event will be held at the Coca-Cola Arena in Dubai, UAE, which offers state-of-the-art facilities and ample space for our festival.

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**5. Who is the audience of the event?**

The audience will primarily consist of Coca-Cola’s target demographic: teenagers and young adults aged 15-35. The event is also open to families and Coca-Cola enthusiasts of all ages.

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**6. How many talents should be hired for the event? How many staff should be in the event including the event helper, the KOL, the famous people**

– **Talents**: We will hire 5 musical acts and 3 DJs to keep the energy high throughout the event.
– **Staff**:
– Event Helpers: 50
– Key Opinion Leaders (KOLs): 10 to promote the event on their social platforms
– Famous People: 3 celebrities to attract a larger audience

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**7. How to invite famous people if it is needed in the event**

– **Identifying Celebrities**: Choose celebrities who align well with Coca-Cola’s brand values and have a significant following among our target audience.
– **Initial Contact**: Reach out through their agents or managers with a compelling offer that highlights the benefits of association with Coca-Cola.
– **Contract Negotiation**: Negotiate appearance fees and contractual obligations, ensuring mutual benefits and clear expectations.
– **Public Announcement**: Announce their participation in a strategic manner to build anticipation and increase event visibility.

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**8. What facilities or tools are needed in the event**

– Stage and sound system
– Lighting equipment
– Multiple booths for product tasting and games
– VIP area for exclusive guests
– Food and beverage service area
– Security and first aid stations
– Signage and directional boards

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**9. What should be prepared before the event**

– **Venue Booking**: Secure the Coca-Cola Arena well in advance.
– **Permits and Licenses**: Obtain all necessary permits for hosting a public event.
– **Marketing and Promotion**: Launch a comprehensive marketing campaign including social media, influencer partnerships, and traditional media.
– **Staff Training**: Conduct training sessions for all event staff to ensure they understand their roles and responsibilities.
– **Logistics Planning**: Plan for transportation, setup, and breakdown of event materials.

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**10. What is the budget for the event? Please make it as detailed as possible including currency unit.**

– **Venue Rental**: $200,000 USD
– **Talent Fees**: $300,000 USD (includes musical acts, DJs, and celebrities)
– **Production Costs (Stage, Sound, Lighting)**: $150,000 USD
– **Booths and Interactive Zones**: $100,000 USD
– **Marketing and Advertising**: $50,000 USD
– **Staffing Costs**: $40,000 USD
– **Security and First Aid**: $20,000 USD
– **Food and Beverages**: $30,000 USD
– **Miscellaneous (permits, transportation, contingencies)**: $60,000 USD

**Total Budget**: $950,000 USD

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**11. What is the timeline of the event?**

– **Event Date**: November 5th, 2023
– **Duration**: 1 day, from 12 PM to 10 PM

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**12. Please list all steps in detail for everyone to follow**

– **Pre-Event**:
1. Secure the venue and obtain necessary permits.
2. Hire and contract talents and celebrities.
3. Plan and execute marketing campaign.
4. Set up booths, stage, and other event facilities.
5. Conduct staff training and briefing.
6. Finalize logistics and transportation plans.

– **Event Day**:
1. Staff arrive at 7 AM for final preparations.
2. Gates open at 11 AM for pre-event setup and VIP access.
3. General admission begins at 12 PM.
4. Schedule performances, activities, and tasting sessions throughout the day.
5. Monitor crowd control and ensure safety protocols are followed.
6. End the event at 10 PM with a closing performance.
7. Begin cleanup and breakdown of event facilities.

– **Post-Event**:
1. Evaluate event success metrics and gather feedback.
2. Process payments and invoices.
3. Send thank you notes to participants, staff, and talents.
4. Report outcomes to Coca-Cola management.

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**13. What difficulties or risks exist in implementing the event, and how should we handle this?**

– **Risk**: Unforeseen weather conditions.
– **Mitigation**: Have a backup plan for indoor activities or tenting to protect attendees and equipment.

– **Risk**: Low attendance.
– **Mitigation**: Increase marketing efforts and partner with more influencers. Offer early bird tickets or special promotions.

– **Risk**: Technical difficulties with sound or lighting.
– **Mitigation**: Have backup equipment on hand and trained technicians available throughout the event.

– **Risk**: Safety and security issues.
– **Mitigation**: Implement robust security measures, including thorough entry checks and visible security presence.

– **Risk**: Celebrity cancellations.
– **Mitigation**: Have backup celebrity options and a crisis communication plan ready to address any last-minute changes.

This detailed plan ensures that all aspects of the Coca-Cola Refresh Fest are well-considered and prepared for, promising a successful and engaging event for all attendees.